As the recognised leader in direct-marketed insurance products on a global sphere, our Health, Life & Accident (HL&A) experience offers affinity partners a proven, reliable and productive sales network with an impeccable record of sales distribution and customer service. With over 4.4 million policies in force, our numbers speak for themselves.
Based on our reputation as a global marketing leader, we see ourselves as our customer see us – as the best direct marketer of health, life and accident products, offering the best available:
Affinity direct marketing is at our core, enabling us to continuously improve and innovate – employing techniques such as Customer Value Management (CVM). This predictive modelling method is based on a targeted strategy, making sure we understand who the customer is, what they want and need, and what they are most likely to buy. All centred on getting the right products to the right people at the right time.
Through the acquisition of First Assist Insurance Services our portfolio has expanded to include several niche products: travel insurance, protection, budget health, legal protection and small business. more